Companies invest a lot of money in guiding customers into buying their products. Digital marketing helps them to convince customers who have shown intent to buy their products with little or no investment. All companies need is a strong understanding of the various tools in their possession to make a conversion possible. Here you will find how to use digital marketing for better lead conversions.
What is Lead Conversion?
Lead conversion is a set of practices employed to convince people with intent to purchase the product. In this stage, you only have a few prospects, but they will be more willing to become your customers. The previous stages were: the awareness stage, interest stage, and consideration stage. Lead conversion completes all these stages and encourages customers to take action. Work with an accomplished digital marketing company in India to help you optimize CTAs for conversion.
Tips for Lead Conversions
Showcase Testimonials and Reviews
By this time, the leads have finished weighing different alternatives. It is time to take action and choose the brand that is suitable for them. Brands need to show that the leads can trust them and convince them that they have the product that meets their criteria. The way to do it is through testimonials and reviews. A digital marketing company will help you integrate testimonials and reviews into your pages. Learn Digital Marketing
Testimonials come from previous customers who bear witness to the quality of the product. People know that companies manipulate them into buying a product they do not want. Also, the quality of the product will not be the same as promised. To break this inhibition, companies have to let other people speak. By showcasing testimonials from happy customers, brands can prove that they deliver what they promise. A digital marketing agency in Bangalore will help you build trust with a suitable web design.
Another way SEO helps to convert leads is through reviews. Online reviews come from people who had prior experience with the product. Reviews need not be positive, as users will also talk about things that need improvement. You can display reviews on your site to help your customers decide. But do not push negative reviews under the carpet. They can show that the company does not hide its faults. It increases the trust factor and will increase the sales as well. So, make sure to include reviews and testimonials on the homepage, product pages, and in your blog posts. Work with a SEO agency for a review management strategy.
In the earliest stages of the customer journey, you were trying to bring awareness interestingly and entertainingly. But content for the final stage has to be more targeted and precise. You should address the doubts that potential customers will have about your brand. Earlier, you did not try to draw attention to the product frequently. You reasoned that it could scare away the customers at the first stage itself. But at this stage, such fears are unfounded, and you should try whatever you can to sell the product. You also need to demonstrate how the product would benefit them.
Case studies help people find solid reasons to try your products. These studies trace customers from the initial stage to the conversion stage. It has information about the customer problem and how the product solved it. Likewise, it also talks about how their life has changed after purchasing the product.
You can also use product comparisons to help your customers make a decision. They will help highlight your unique selling proposition and distinguish your brand from competitors.
Tutorials, webinars, and demos explain the features of the product. Brands can use them to educate the audience. The leads will have examples of using the product and its various applications. They will see that and make up their mind to become customers.
Offer free trials and discounts
The leads are in the final stage, so you should tease them with the products. The goal is to give a taste of your product, and if they liked they would purchase it. They are aware of your product and have shown interest. Now is the time to convince them to take the plunge.
There are two options for your customers: free trials and discounts. Give free trials for hesitant leads to make them comfortable with your brand. For customers partially convinced, give them discounts to seal the deal with them. You can display product countdowns to create a sense of urgency. In this way, digital marketing helps you to encourage customers to take action.
Design Irresistible CTA
Content helps you make a case for your products and gives customers logical reasons to choose your brand. The next thing you need is a powerful CTA that completes your content marketing efforts. The CTAs should be prominent and draw immediate attention. Place the CTA at the end of your blog. Readers interested in the blog will express their joy by clicking the CTA to purchase the product. As such, use bright colours and fonts to highlight the CTA. You also need to use visual hierarchy and negative space to make the CTA stand out. The CTA will complete the customer journey, so focus on designing attractive CTAs to convert the leads.